Affiliate Tips: Making the Most of Images on Your Website

We’ve quickly learned that a proven way of boosting your SEO is through the use of images. The problem is that those images are worthless if you don’t tell the search engines what they are about.

The proper optimization of your images and videos is mandatory if you want to reap the benefits of their placement. These are a few suggestions that can help.

• Include unique descriptions and captions for each image. Like good writing, make the descriptions brief and write concisely.

• Create alt tags. In the event that an image does not load for some reason, the alt text will appear, so at least the visitor will be able to see what the image is related to.

• Create an image site map where you will keep all of your files in one easy to find directory. This will make your images crawlable by the search engines. The principal of creating this is the same as the sitemap you create for your website pages.

• Use only accepted file extensions: .jpg, .gif, and .png. If you’re adding video, .mp4 is the favored format of YouTube and Vimeo. This provides good picture quality with a small file size. Video files such as .wmv, .mov, .flv and .avi files all present certain challenges, so our recommendation is to stay away from those files.

• If you use video on your site, it’s also a good practice to create a company page on YouTube and Vimeo and link your videos to that.

WordPress, for instance, has built-in features that make image optimizing easy.

At the end of the day, images are content as much as your text is. The search engines crawl your images just as they crawl your text, so make it easy for them to find them and identify their relevance.

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