How You Can Better Use E-Mail Marketing
The landscape of e-mail is rapidly evolving and, as a result, ways in which e-mail marketing is used is also constantly developing.
In short, e-mail marketing is directly marketing a commercial message for a group of people using e-mail. This may include e-mail newsletters, using ads within the e-mail or even as a form of building brand awareness. In other words, connecting with consumers via e-mail is considered, in some shape or form, e-mail marketing.
In fact, while some complain that e-mail marketing is dead, many actually believe e-mail marketing is “alive and well.” In 2014, 73% of marketers claimed that e-mail marketing was a core strategy for their business. In 2015, e-mail marketing is continuously projecting growth.
It’s clear that e-mail marketing works for many businesses; at the very least, it’s still being used by many consumers and businesses. The past decade has seen the emergence of social media as more and more people are using social media as a form of communicating. In any case, e-mail hasn’t died off. It’s still very much alive and hasn’t been replaced or replicated in any other format. It’s still a primary form of communication. The numbers suggest that 122 billion e-mails are being sent each hour.
In this sense, you may have been wondering how you can use e-marketing for your own benefit.
Mobile Friendly
We already know that social media is essential in our daily lives. It’s how we consume information in the digital age. The mistake many businesses make, however, is that they aren’t always thinking of mobile devices in terms of e-mail marketing. The fact is more than half of e-mails are opened on a mobile device. This confirms that when thinking about e-mail marketing, you should also be thinking about how your e-mails will be read. They should be easily accessible on smartphones.
Call-To-Action
The whole point of e-mail marketing is producing responses from your consumers. The e-mails you are sending out to them are meant to have them perform an action, whether it’s click and convert or make a purchase. In other words, you aren’t sending out these e-mails for nothing. There is always a purpose. In keeping this in mind, you should be including a clear “call-to-action.” It’s a crucial part of e-mail marketing and should either be placed above the fold or should be given some kind of direct attention. If audiences are skipping past it, then the e-mail isn’t doing its job.
Citations:
Wikipedia: http://en.wikipedia.org/wiki/Email_marketing
Forbes: http://www.forbes.com/sites/jaysondemers/2015/03/11/5-reasons-you-need-to-increase-your-email-marketing-budget/
Pardot: http://www.pardot.com/blog/the-2015-email-marketing-landscape/
VentureBeat: http://venturebeat.com/2015/04/07/email-marketing-that-digital-workhorse-primed-to-grow-in-2015/
Madison Logic: http://www.madisonlogic.com/10-email-best-practices/
Media Update: http://www.mediaupdate.co.za/News/Article/78111/Email-marketing-youre-doing-it-wrong
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