Affiliate Tips: Learning from Competitors
In the big, broad world of digital marketing, there isn’t a one-size-fits-all type of strategy that works for all marketers. Social media might work for someone you know, but it could be completely out of your element. Similarly, paid search could work fantastically for others but somehow the clicks just aren’t converting as well for you. That’s because there are numerous factors that go into a successful marketing campaign. The campaign results are dependent upon factors such as niche, target audience, seasons, politics, regulations, and platforms. However, this doesn’t mean that you can’t learn from other marketers at all. The key to fast growth is to learn from the right people, which we will elaborate further in the article.
What is Your Niche?
Perhaps the most important question you should first ask is, “What is my niche all about?” Before even researching your target audience, you have to know the ins and outs of your specific niche. The best way to pick a niche is to consider what you’re passionate about and what draws in the most profitable leads online. You shouldn’t have one without the other because it wouldn’t be sustainable in the long-term. Affiliates who work with Zero Parallel always receive their pays early or on time because we reward and cherish our hardworking Affiliates. In addition, Zero Parallel also pairs each Affiliate with his or her own dedicated Account Manager, who will guide the Affiliate towards a more successful future in online lead generation.
Who is Your Target Audience?
Once you’ve figured out your niche, the next step is to determine your target audience. Study the audience that engages with your competitors most, and take notes of their unique demographics. Learning about your target customer demographic will allow you to know which marketing platforms will work best for you.
Which Platforms Work for Your Competitors?
Now that your niche and target audience have both been defined, the next step is to conduct heavy competitive research to determine the best platforms to promote your content. The best competitors to pay attention to are the ones have authority in your specific niche, because you can be sure that their target audience will also align with yours. It’s important that you try to identify your fiercest competitors; not just people who are one or two steps ahead of you. These are the qualities you should look for when conducting thorough competitive research:
Where They Promote: The promotional platforms that your direct competitors use are also potentially great platforms for you to use. Still, even with the same target audience, each campaign is slightly different than the next, so expect to conduct a few trials before finding the right platforms for your promotional efforts.
How They Promote: This evaluation comes down to the actual campaigns themselves. Do your competitors create multiple landing pages for one campaign, or do they only focus their efforts in promoting one? Which marketing creatives do they use the most? These are all questions that you should be asking when analyzing your competitors’ campaigns.
How Often Do They Promote: In addition to the marketing creatives and content that your competitors pour out, take notice of the frequency in which they promote their websites. This will not only help you get a head start on the best seasons to promote, but it will also keep you updated on your competitors’ movements.
What Their Strengths and Weaknesses Are: By evaluating your competitors’ strengths, you will be able to emulate the things that they are doing right with your own audience. Yet, it’s still as important as ever to analyze your competitors’ weaknesses so that you can perform better than them in that specific area and set yourself apart from your competition.
To get the most out of your online lead generation journey, sign up with an Affiliate Network that will help you optimize your campaigns by providing valuable feedback. Affiliates who sign up with Zero Parallel will have access to a plethora of free marketing resources, as well as 24/7 help and support from industry experts. Join our vast network of Affiliates today by registering with us today.
