The Many Mistakes of Content Optimization
In a previous article, we went into depth on how content optimization for websites work. So, we have a solid understanding of why content is important and how content should be used.
There are always strategies that come up that we can learn from, as well as suggestions from those who understand content optimization. It’s also important, however, that you learn from the mistakes that people often make with content optimization. In doing so, you will learn about the things that you should be particularly careful and considerate about when working on your own website.
In fact, sometimes people forget about Search Engine Optimization. It’s important to know what it is and how it’s used, because it’s crucial with the success of your content strategy. In addition, while high-quality content is key, “your content and website must be well optimized” so that search engines can find you with ease.
Poor Quality
It’s no wonder why poor quality content exists on the internet; content is important, so the thinking may be that you should post as much as possible. That’s not the way this works. There actually is a difference between high-quality content and low-quality content. If you fill up your articles with keywords, that’ll actually be detrimental to the things that you want to accomplish with Search Engine Optimization. In this sense, think about the users while creating content. The focus should be on real people, connecting with them on an individual level, rather than putting together enough words that meet a requirement.
Improper Keywords
So, we know how important keywords are — and they certainly are — but what’s also important is using keywords properly. If you are writing about something specific, your keywords should reflect what you are taking about, while also connecting to the larger ideas and concepts, so that it’s a little more general.
Links
This, like everything else, is important. It’s crucial how you use links, particularly backlinks, because oftentimes many people aren’t sure what they are doing with them. In Search Engine Optimization, link building plays a significant role in the success of the strategy. So, review your work and make sure you don’t have any bad backlinks, which could defeat the purpose of content optimization.
Conclusion
The goal, as far as creating your website, is likely attracting as many visitors as possible. The intention after then is having them convert, but it all starts with bringing them in. If search engines aren’t indexing your pages, then your efforts are for nothing. The hope is that you will be “discoverable” by audiences. These common mistakes with content optimization will help with the obstacles that you may have faced or may face in the near future. We previously discussed how you can create a content strategy for your website. If you are interested in content optimization, you can read more about the process.
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Citations:
Marketing Land: http://marketingland.com/8-common-content-optimization-mistakes-saw-2014-110252
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