Grow Your Business this Spring with More High Quality Leads
Leo Tolstoy once wrote: “Spring is the time of plans and projects.” And what better project to take on than forming a strategy for your affiliate marketing business in the months ahead?
As the short, cold days of winter become a distant memory, savvy affiliate marketers will develop plans to take advantage of increased activity during the spring and summer months. One of the smartest ways to do this is by generating more high-quality leads. When you adjust to capture certain leads that are more likely to convert, you create an environment where your business is more likely to thrive. Like planting a sapling into a field of soil rich in nutrients, getting more high-quality leads will set you up for long-term growth and success.
Following these few steps will open the door for your business to generate more high-value leads, ensuring that your spring will be one of great “plans and projects.”
5 Steps for Generating More High Quality Leads
1. Build a Buyer Persona
The first decision you have to make is who you are planning to target with your marketing initiatives. One of the best ways to do this is to build a “buyer persona,” which is essentially a fictional character that typifies your average customer.
When building a buyer persona, consider specifics like their age, educational background, income level, geographic location, and more. Giving your persona a name and a personality will help when you have to build out your campaigns. Once you’ve given them a name—say George, for instance—you can discuss your strategies in shorthand by asking “Would George respond to this?” and everyone will know you are talking about your target audience.
Keeping the buyer persona in mind will let you focus on those who are most likely to convert, netting you more high-quality leads.
2. Decide on Your Goals
The key preliminary step after developing a buyer persona and knowing your target audience is determining your metrics for success. Open a dialogue with your team and extract everyone’s thoughts and expectations on what can be achieved.
Keep in mind you don’t just want to focus on the volume of leads, but the quality of those leads as well. If you double the number of leads you generate in a month, but those leads don’t reach the right level of quality, then you really haven’t hit your goal.
This is why a discussion that involves all stakeholders is so vital: knowing what kind of leads you need to generate and figuring out the best way to get those leads will allow you to unearth ambitious but attainable goals.
3. Cultivate Quality Partnerships
No one in affiliate marketing find success all on their own. For affiliate marketers, it often requires pairing up with a trusted affiliate network that can help facilitate lead distribution.
What to look for in an affiliate network? Start with a network that has a steady history of excellent service and timely payouts. Your ideal affiliate network partner should also be offering innovative solutions that give you more control over your campaigns while opening up the door for greater revenue. Get a clear understanding of the benefits of your affiliate market before you make them a part of your growth strategy.
4. Harvest High-Quality Leads
It is clear that the best path for growth-focused affiliate marketers is to train their attention on getting more high-quality leads. One sure-fire way to make sure your leads are meeting your quality standards is to evaluate your leads in real-time.
In order to do this, you have to be equipped with the right technology tools. Find a lead management system that can show you whether or not a lead is a duplicate, which could signify that it is not a high-quality lead. Real-time lead data is critical for those marketers who are using high-quality leads to fuel their growth.
5. Nurture Your Growth Strategies
Once you launch your campaign with a focus on high-quality leads, it is vital that you monitor the success of your efforts and take steps to shore up your best performing initiatives. Find out where you are most successfully connecting with your buyer persona and getting the most high-quality leads. Once you have identified those strategies, add attention and resources to them.
Think of your campaign to generate high-quality leads like a garden: watch it closely, feed it nutrients, and give it time and space so that it may flourish and thrive.
