Affiliate Tips: How to Make Your Sales Emails More Convincing

Did you know that the average value of an email is at least three times higher than that of social media? In addition, as many as 80% of retail professionals reported that email marketing is their biggest driver of customer retention. There are dozens of other up-to-date statistics about the value of email marketing, so there’s no reason to doubt the potential effectiveness of this channel. Even amidst a rapid increase of social media engagements, email marketing continues to stand its ground on the ladder of powerful marketing channels. This can be due to the increased use of the smartphone. Before checking their social channels, many consumers check their emails first thing in the morning. Emails aren’t going anywhere as long as phones remain a technological staple.

Your goal as an Affiliate Marketer, therefore, should be to optimize your email campaigns as much as possible to make the most of this marketing channel. Luckily, Zero Parallel Affiliates get complete access to these marketing optimization tips and more from their own dedicated Account Managers. If you would like to have an industry expert to offer help and support 24/7, sign up to be an Affiliate with Zero Parallel today. As for now, here are some immediate changes you can make to your sales emails to make them more convincing:

Use Humor

Lighthearted humor can go a long way when it comes to earning your customers’ trust in a sales pitch. Humor naturally puts people at ease, making them want to hear more about what you have to say. That’s why we encourage you to leverage lighthearted, non-offensive graphics to make your pitch more relatable and interesting for your customers. You can also incorporate humor into your subject lines to encourage more open rates. Start the subject line with a relevant joke and create a graphic for the punch line! This kind of thoughtfulness will certainly set your emails apart from others.

Be Empathetic

Another way to be more persuasive is to actually be more empathetic with your pitch. Empathy tugs at the person’s sense of pathos, or emotional state. You might remember learning about ethos, pathos, and logos in your rhetoric class. To briefly sum it up, these are the top three appeals you can leverage when you’re crafting any persuasive content. We see commercials, display ads, movies, and even government documents doing this all the time. Logos speak to our logical side, ethos speak to our ethnical side, and pathos speak to our emotional side. Everyone embodies these three facets, which allows us to reason and convince, and at the same time be persuaded by others. Appeal to your visitors’ pathos by showing that you care about their circumstance, and you have the perfect solution for it.

Leverage Brevity

Brevity is the art of restraint in content marketing. One might think that the more content one creates, visitors will be more likely to explore all of the different options and convert. On the contrary, the Harvard Business Review and other similar studies have concluded that too many choices overwhelm consumers, resulting in a much lower conversion rates than otherwise. When you highlight only the key things in your email header, people will be more likely to click around and explore more if they are interested in what you have to say. Brevity doesn’t have to be applied to every single step of the process – just the initial outreach. The only option you should always give your subscribers is the option to read more if they are interested. This way, your web visitors will naturally be warm leads who are ready to be converted, rather than cold leads who are only there because of clickbait.

Insert Testimonies

Testimonies don’t have to be lengthy in order for it to be effective. In fact, we’re reeled in by short, sentence-long testimonies all the time. Have you ever seen an article title that talks about how a person made X amount of money by working from home? That statement, in itself, is a very convincing testimony. It appeals to the readers’ logos and is relevant to their needs. Similarly, you can craft your subject lines to include short testimonies that will encourage your subscribers to click open and read more!

We hope that these quick tips will give you the insights you need to optimize your email campaigns for better results. To get personalized tips on how you can improve your marketing content specifically, sign up as an Affiliate with Zero Parallel! We match all of our Affiliates with their own dedicated Account Manager, who has years of experience in this industry and are more than happy to help you increase your revenue.