Feel at Ease with These Tips to Convert Leads
Strategizing the ideal way to convert your leads in a crowded marketplace can be a stressful experience. If you’re feeling some lead conversion anxiety you could always take a walk in the woods. NBC reports that simply walking through a natural setting, also called “forest bathing,” is scientifically proven to reduce cognitive fatigue and stress. Reportedly, all it takes are the sights and smells of the natural world to have a noticeable impact on your health.
As nice as that all sounds, in the real world it’s tough to schedule a 90-minute nature hike in the middle of the day, so it might be more useful to de-stress in other ways. Namely: following a few key tips to make lead conversion easier. It may not be a walk in the woods, but it still might have you seeing some green.
Customize Your Approach
Consumers today are inundated with advertisements and marketing campaigns; it’s an environment that can make it exceedingly difficult to break through. One very simple but crucial step to take is to customize your approach as much as possible. Forbes reveals some fascinating statistics about adding some personalization to your pitch. For starters, 40% of U.S. consumers say they’ve purchased something more expensive because they had a personalized interaction. And 49% of consumers brought something they did not intend to buy when it came with a personalized recommendation. But the real paydirt comes from the loyalty you’ll gain: 44% of consumers say they are likely to do repeat business after a personalized shopping experience.
So how can you personalize your approach? Do whatever you can to make the customer feel like they are being spoken to, not pitched at. Just the simple act of utilizing a consumer’s first name in a friendly greeting can go a long way in making your lead feel more comfortable. And once they are at ease, converting them becomes all the easier.
Beautify Your Call to Action
When was the last time you looked at your Call to Action (CTA)? You know, really looked at it? Examine the font. The colors. Consider the tiny emotional responses it may cause. If yours is a verbal CTA, scrutinize your word choice. It may seem trivial to ponder such details, but nothing could be farther from the truth.
Marketing guru Neil Patel dives deep into the many considerations of a CTA design, including a thorough examination of the psychology of colors that may be used. His aggregated research brings up all kind of findings: blue conjures of feelings of trust and safety, and thus is popular with banks (Blue is Chase Bank’s whole thing, right?). Yellow reportedly has youthful and optimistic connotations.
Consider the color feel of your CTA with the practicality of making sure it can be clearly seen. Many have said every good CTA should be able to pass the “squint test”—that someone should be able to squint at your page and, even when everything is blurry, be able to spot the CTA message. When it comes to the Call to Action, that critical moment when you invite a consumer to take a leap with your business, there’s no detail too small to be overlooked.
If your marketing campaign is a work of art, then imagine the CTA as your pièce de résistance.
Optimize Your Page’s Loading Speed
One self-evident but not-to-be-overlooked detail when considering lead conversion is your website’s loading speed. You can have images that entice and copy that stirs men’s souls, but if your page fails to load quickly there’s a chance no one will ever see it.
A speedy page isn’t just helpful, it can be downright critical to keeping people on your site. According to one report, 53% of users will abandon a site that takes more than 3 seconds to load. Having a website that looks, and acts, professional also helps you earn consumer trust—which is another vital component of lead conversion.
Add Value with Better Content
Finally, if you want to be stress-free when it comes to lead conversion, there’s no better bet than filling your website with thought-provoking, high-quality content. When you provide anyone who visits your site with compelling data or powerful insights, you’re adding extra value to your business. Once consumers see the above-and-beyond effort that you put into enriching their experience on your site, they’ll be more interested in doing business with you. And if you continue to put out great content, it gives customers all the more incentive to stay loyal.
By following these tips, you’ll relieve some of the stress that can come along with converting leads. And with the peace of mind that comes with maximizing your ability to connect with new customers, you can really lower your stress level by finding some green space near you and going for one of those tranquil woodland strolls.
